Every order at an online shop is the result of a carefully designed workflow that turns fresh inventory into a package ready to be shipped. This process is called pick and pack fulfillment, and it is one of the most crucial parts of Direct-to-Consumer Fulfillment. But what is pick and pack fulfillment, and why should brands prioritize it?
What Is Pick and Pack Fulfillment and Why Should Brands Pay Attention to It?
Pick and Pack Fulfillment is the entire process of receiving, fulfilling, and packaging orders. It plays an essential role in the eCommerce order fulfillment process.
An order is received from a customer to a fulfillment center, and an operator “picks” and “packs” the required items in a warehouse into a package for shipment. Pick and pack is an in-house or third-party logistics operation, or it can be outsourced to another company such as a third-party logistics provider (3PL), which allows businesses to focus their other operations, including shipping. This is a fee that brands generally pay, either per order or per item.
However, pick and pack fulfilment is more than what it sounds, and planning is a managing task to avoid the common pitfalls and ensure efficiency. How a warehouse’s picking and packing zones are set up, greatly affects the efficiency and accuracy of order processing, which leads to reduced errors and damaged shipments.
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What Is the Pick and Pack Process?
What is pick and pack fulfillment in terms of process? It consists of multiple steps to prepare customer orders for shipping.
Order Receiving
A customer order placed through an online store or sales channel is processed by the warehouse management system, producing a new packing slip and order request. When there are multiple fulfillment centers, the system directs the order to the center with the most inventory and best transit time.
Order Picking
A warehouse worker picks items from storage. This may involve traversing through multiple zones in the warehouse depending on the picking method.
Order Packing
When all the items are collected, they are transferred to a packing station to prepare them for shipping. Operators choose the correct type of packaging based on factors like product fragility or special handling requirements. The next step is boxing items with protective materials such as foam or bubble wrap.
Order Shipping
Once packed in their boxes, their order is labeled to specifications of the courier and weighed to the nearest postage price. Shipping rates and shipping speed are ever a balancing act; consumers want delivery of items as quickly as possible, while businesses want to contain costs.
Common Pick-and-Pack Strategies in eCommerce
The ideal picking strategy depends on order volume, warehouse size, and product variety.
Piece Picking
Warehouse workers pick items for one order at a time. This is a slow but highly accurate method.
- Best for: Businesses with a low order volume or without complex warehousing systems.
Batch Picking
Workers pick items for multiple orders simultaneously, reducing redundant trips.
- Best for: Businesses with high order volume and a limited SKU base.
Zone Picking
Workers are assigned specific warehouse zones, and orders move between zones as needed.
- Best for: Large fulfillment centers requiring efficient movement of workers.
Wave Picking
Combines zone and batch picking, grouping orders by zones for simultaneous picking.
- Best for: Brands using 3PL providers with advanced coordination systems.
Packing Strategies
The pick and pack process is about much more than choosing items. It helps minimize costs and enhance the customer experience.
Cartonization
Choosing the ideal number, size, and types of boxes for every order. This minimizes packaging waste and reduces shipping costs.
Branded Packaging
Custom packaging, inserts, or other promotional materials to improve the unboxing experience.
Kitting
Pre-packaging kits, like subscription boxes and gift packs, to optimize fulfillment and minimize order processing speed.
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Why Picking and Packing Efficiency Matters
Pick and pack methods are the leading cause of fulfillment mistakes and delays. An optimized system minimizes bottlenecks and mistakes, leading to speedier, more precise order fulfillment and improved customer experience.
Best Practices for Efficient Pick and Pack Fulfillment
- Organize Inventory: Use inventory management software and efficient storage systems.
- Optimize Packing: Use the right packaging materials to fill and protect all products while minimizing empty space.
- Implement Real-Time Order Tracking: Spot bottlenecks and optimize processes.
- Train Employees: Ensure workers know what warehouse systems are in place and which ones your company would like to adopt.
- Monitor and Improve: Regularly assess accuracy, speed, and efficiency metrics.
When to Outsource Pick and Pack Fulfillment
Outsourcing to a 3PL provider like Save Rack can be beneficial in several scenarios:
1. You’re Running Out of Space
When your company is at an early stage, it can feel like you have all the space in the world to store your inventory and fulfill orders. 3PL providers provide scalable warehousing solutions.
2. Custom Packaging Is Too Time-Consuming
Scaling custom packaging efforts can be difficult. A 3PL provider can handle personalized packaging and branding efficiently.
3. Order Volume Exceeds Your Capacity
As sales increase, manual order processing can cause delays and errors. A 3PL’s automated systems ensure seamless order fulfillment at scale.
How Save Rack Can Help
Save Rack streamlines pick and pack fulfillment with:
- Scalable Solutions: Flexible staffing and warehouse capabilities to accommodate holiday surges and company expansion.
- Tailored Pick-and-Pack Services: Efficient fulfillment strategies for all SKU profiles.
- Advanced Technology: Integrated software for order management and packing optimization.
- Value-Added Services: From custom packaging to special labeling and everything else, you can find services that will enhance your customers’ experience with your brand.
What is pick and pack fulfillment? It’s a fundamental aspect of eCommerce logistics. A good process increases efficiency, minimizes mistakes, and elevates customer satisfaction. Brands can streamline fulfillment and focus on business growth by utilizing the services of reputable 3PL companies like Save Rack.
